{"id":133,"date":"2012-05-20T00:00:10","date_gmt":"2012-05-20T04:00:10","guid":{"rendered":"http:\/\/wpenglish-staging.whc.ca\/?page_id=2"},"modified":"2025-05-20T11:19:26","modified_gmt":"2025-05-20T15:19:26","slug":"home","status":"publish","type":"page","link":"https:\/\/portcitypyrates.com\/","title":{"rendered":"Home"},"content":{"rendered":"

Visitor’s Very First Impression
\n<\/b>Write a Title That Grabs Them…<\/h2>\n

This subtitle area is used to create a quick summary of what the site is about and garner interest in exploring it. Place primary keywords in the title and secondary keywords here.<\/p>\n


\nA Call to Action (CTA): What is the main action a visitor should take? (keep it very short, unlike this \ud83d\ude42 )
\n<\/a><\/p>\n

\"\"<\/figure>\n

Main Product or Service<\/h2>\n

What is your biggest seller or service? People want to find it fast so mention it here.<\/p>\n


\nCTA Ex: Be in the Know
\n<\/a><\/p>\n

\"\"<\/figure>\n

2nd Product or Service<\/h2>\n

Not your most popular but a product or service that provides value to a visitor. They might of come for the main product but this second one will give them an extra reason to stay.<\/p>\n


\nCTA EX: Get it for Less!
\n<\/a><\/p>\n

\"\"<\/figure>\n

3rd Product or Service<\/h2>\n

Finish the triple hit combo by engaging with people’s natural curiosity. You want the average visitor to go “hmm what is this about?”. Could be a product\/ service\/ blog article or the story of your business.<\/p>\n


\nCTA Ex: Discover Awesomness
\n<\/a>
\n\"\"<\/p>\n

Hi! Great to See You!<\/h2>\n

Now you can go into why this site is what they are looking for! The average person spends about 15 seconds on a new site before deciding to stay or leave. So make it short and easy to read while trying to answer<\/p>\n

    \n
  • Why does this site exist (your are offering a solution to something!)?<\/li>\n
  • What makes your company\/product\/service unique\/ crazy awesome?<\/li>\n
  • Who is this site for?<\/li>\n<\/ul>\n

    Show them your human side! People want professionalism but they also prefer dealing with humans rather than faceless companies.<\/p>\n

    Don’t get bogged down! You’re going to do great!<\/strong> This is a short pitch and maybe you will only hit your stride after writing your first or second service\/product page. You can always come back and change it. Even Margaret Atwood doesn’t get an intro right the first time!<\/p>\n","protected":false},"excerpt":{"rendered":"

    Visitor’s Very First Impression Write a Title That Grabs Them… This subtitle area is used to create a quick summary of what the site is about and garner interest in exploring it. Place primary keywords in the title and secondary keywords here. A Call to Action (CTA): What is the main action a visitor should […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-133","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/portcitypyrates.com\/index.php?rest_route=\/wp\/v2\/pages\/133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portcitypyrates.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/portcitypyrates.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/portcitypyrates.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portcitypyrates.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=133"}],"version-history":[{"count":8,"href":"https:\/\/portcitypyrates.com\/index.php?rest_route=\/wp\/v2\/pages\/133\/revisions"}],"predecessor-version":[{"id":391,"href":"https:\/\/portcitypyrates.com\/index.php?rest_route=\/wp\/v2\/pages\/133\/revisions\/391"}],"wp:attachment":[{"href":"https:\/\/portcitypyrates.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}